Business Analyst (BA) Program
Business Analyst (BA) Program
Become the Link Between Business & Technology
The Business Analyst Program at Concept Marketing and Consultation is designed to build strong analytical, documentation, and stakeholder management skills required in today’s digital organizations.
This program prepares you to understand business problems, define requirements, and work closely with technical teams to deliver structured solutions.
📘 What You Will Learn
1. Requirement Gathering & Analysis
- Understanding business needs
- Conducting stakeholder interviews
- Creating requirement documents
- Identifying gaps and improvement areas
You will learn how to convert raw business ideas into structured, actionable requirements.
2. BRD & FRD Documentation
- Business Requirement Document (BRD)
- Functional Requirement Document (FRD)
- Use Case Diagrams
- User Stories & Acceptance Criteria
Documentation is the backbone of a BA role — we train you with real-world templates and formats.
3. Agile & Scrum Methodology
- Agile framework fundamentals
- Scrum roles and ceremonies
- Sprint planning & backlog management
- Working with product owners & developers
You will understand how modern IT projects are managed in real-time environments.
4. Tools & Project Exposure
- JIRA basics
- MS Visio / Lucidchart
- Requirement tracking tools
- Live business case scenarios
Hands-on exposure ensures you are job-ready from day one.
Career Outcome
- Business Analyst
- Junior BA
- Product Coordinator
- Functional Consultant